A PSFK Good Idea For The Future: The 50/50 Corporation
At the final Good Ideas Salon in New York, the PSFK team of writers presented their Good Ideas for 2009 from their writing over the previous year (video here). I presented the 50/50 Corporation theory that I wrote back in February.
The theory argued that products, services and companies that were built for both social reasons and profit would be more successful than those that were built for mainly social reasons or profit. Here’s an extract of the original piece (which I recommend you browse):