As part of Covent Garden’s Christmas Delight, The Wishing Well, a distinctive 7.2 metre-high audio-visual art installation will go live on Covent Garden Piazza on Friday 12th December – 5th January. The Wishing Well is a triangular tower upon which wishes will be projected across the inner walls in real time – creating an audio-visual spectacle.

The Wishing Well is created by British voice-to-text company SpinVox and produced by design communications agency Freestate. It allows visitors to speak their wishes into their mobile phone and automatically converts them to text. Visitors are encouraged to be creative in their choice of wishes and use this opportunity to speak freely. A range of wishes are expected – from the personal and the political to the barmy and bizarre.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in