As part of Covent Garden’s Christmas Delight, The Wishing Well, a distinctive 7.2 metre-high audio-visual art installation will go live on Covent Garden Piazza on Friday 12th December – 5th January. The Wishing Well is a triangular tower upon which wishes will be projected across the inner walls in real time – creating an audio-visual spectacle.

The Wishing Well is created by British voice-to-text company SpinVox and produced by design communications agency Freestate. It allows visitors to speak their wishes into their mobile phone and automatically converts them to text. Visitors are encouraged to be creative in their choice of wishes and use this opportunity to speak freely. A range of wishes are expected – from the personal and the political to the barmy and bizarre.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in