Battling Moochers with Wifi Advertising

Battling Moochers with Wifi Advertising
Claudia Cukrov
  • 16 december 2008

Dutch coffee shop CoffeeCompany has been using their wifi coverage to battle internet moochers.  The company offers free wifi in stores servicing local universities, but found their free internet was attracting far more freeloaders than paying customers. So they decided to tempt the cash tight loiterers by moving their menus into the wifi menu, constantly changing their network name from ‘CoffeeCompany’ to titles like “HaveYouTriedTheCarrotCake?” and “Mmm…YummyMuffinsOnly1,99”.  Clever solution. But definitely opening the door to some awkward situations; patrons planning to connect to the network may find it a little uncomfortable double checking with store staff whether “BuyAnotherCoffeeYouCheapskate” is the right network…

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