Carrotmob’s Reverse Boycott Helps Brooklyn Hardware Store Go Green
Yesterday the global volunteer group Carrotmob held its first reverse boycott event in the Brooklyn neighborhood Park Slope at family-owned Tarzian Hardware. Carrotmob brings together consumers and businesses to benefit the planet. Believing that a little bit of money can elicit a large amount of change, Carrotmob uses the “carrot” of consumer purchasing power to entice businesses to become more green.
Carrotmob works to get the word out to consumers and act as event hosts. In return, Tarzian agreed to put 22 percent of the day’s profits towards energy improvements such as upgraded lighting and heating, etc. Carrotmob also coordinates with other nonprofits. Yesterday, items could be purchased from Tarzian and donated directly to Materials For The Arts.