China Internet Word of Mouth Series

China Internet Word of Mouth Series
technology
Sean Leow
  • 4 december 2008

With the most Internet users in the world (253 million), China is a particularly interesting place to observe the rapid development of Internet Word of Mouth (IWOM) and what it means for netizens, brands, campaigns, etc.  To help navigate the IWOM environment in China, we can now turn to a new series of white papers released by Shanghai-based CIC, who has been leading the way for social media analysis in China.

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