With the most Internet users in the world (253 million), China is a particularly interesting place to observe the rapid development of Internet Word of Mouth (IWOM) and what it means for netizens, brands, campaigns, etc.  To help navigate the IWOM environment in China, we can now turn to a new series of white papers released by Shanghai-based CIC, who has been leading the way for social media analysis in China.

Below is the first release, covering the general Chinese IWOM landscape:

Q3 WP Topic one-The Chinese IWOM Landscape_EN

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