China Internet Word of Mouth Series
With the most Internet users in the world (253 million), China is a particularly interesting place to observe the rapid development of Internet Word of Mouth (IWOM) and what it means for netizens, brands, campaigns, etc. To help navigate the IWOM environment in China, we can now turn to a new series of white papers released by Shanghai-based CIC, who has been leading the way for social media analysis in China.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
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- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results