China Internet Word of Mouth Series

China Internet Word of Mouth Series
Sean Leow
  • 4 december 2008

With the most Internet users in the world (253 million), China is a particularly interesting place to observe the rapid development of Internet Word of Mouth (IWOM) and what it means for netizens, brands, campaigns, etc.  To help navigate the IWOM environment in China, we can now turn to a new series of white papers released by Shanghai-based CIC, who has been leading the way for social media analysis in China.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.