If you were impressed by the Mini advertisement which used augmented reality Dan wrote about earlier this week, its now possible for anyone to replicate the same effect. Using a combination of Google Sketchup (free download), an Augmented Reality Plugin(free trial version available), and a webcam, 3d models can be placed in the real world. The AR-plugin allows you to place the 3D model over live video from your webcam, and move it around. ArchDaily tested the setup out and posted the below video showing pretty impressive results.

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