At the PSFK Conference Asia 2008, Daryl Arnold (Profero, Tokyo) explains what the billions of mainstream people are doing everyday on the net and what the secret is to selling normal stuff to ordinary people.

Suggesting that mainstream individuals value the notion of ‘innovation' differently than digital natives – those typically responsible for managing the digital space – Daryl questions whether ‘we' as an industry have been asking the wrong questions.

While twitter and flickr and facebook are amazingly wonderful toys, attracting millions of users, what are the remaining billions of mainstream users doing online and what is it they value?

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