Today Facebook announced the launch of their latest privacy-taunting feature, Facebook Connect, giving its members the option of using their log-ins to share and see their friends’ activities on a vast network of third-party sites. Now, when users are streaming videos on Hulu or reading the SF Chronicle, for example, they'll be able to broadcast their doings to their circle of ‘friends' simply by logging into their Facebook account.

While the web is already abuzz about the potential backlash from the service, NY Times points out its significance in the evolution of social media:

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