Fashion’s Low Risk Strategy in 2008

Fashion’s Low Risk Strategy in 2008
Advertising
Orli Sharaby
  • 30 december 2008

Eric Wilson writes an interesting piece in last week’s New York Times, “Change? It Wasn’t in Fashion” pointing out how in 2008, compared to the topsy turvy year in the American political arena, the fashion industry was decidedly more cautious (or in his words, stubborn). Marc Jacobs revived designs from earlier collaborations with Murakami and Steven Sprouse, even marketing them with tried and true imagery. Models from the 1990s are making a comeback. Trends which have been around for way too long (they are trends after all, meaning they’re supposed to shift and morph with significant timeliness) just won’t go away: skinny jeans, Ray Ban sunglasses, and we can think of many, many more (plaid… purple… babydoll shirts… sundresses…)

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