The world's first major mobile phone specifically designed to meet the demands of children and their parents will be launched next month in Hong Kong.  According to the design director, the inspiration behind the Mo1 was to “create a mobile phone which [could] be used by children safely and independently.”

The child-specific features designed for 6 to 12 years olds include:

No numbers on the keyboard so children can only call or receive calls from phone numbers that are pre-set by their parents A GPS-based “Find Me Service” function that allows parents to know the location of their children Speed-dial buttons for direct calls to Mom and Dad. Emergency phone always enabled Speakerphone / hands-free mode on by default, to avoid danger from radio waves

The Mo1 will retail for HKD 1280 (~$165).

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in