(source: locamoda.com)

Content has changed. It’s no longer the passive programming of years past. Thanks to new-and rapidly fragmenting–media channels, today’s audiences demand interactive, personal and customized experiences.

I’m not just talking about websites, social networks, user-generated content-so 2007. I’m talking about screens-cell phones, digital billboards, web-enabled TVs, projectors. It can be argued that 2008 marked the year that these truly became viable, widespread, and mass-adopted technologies. Finally, it seems, people are realizing that these aren’t siloed platforms. They are all interconnected and can be used to leverage and play off of one another. The new media triad has emerged.

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