Ice Cream Truck of the Future?

Ice Cream Truck of the Future?
Design & Architecture
Dave Pinter, PSFK
  • 10 december 2008

Designer Eric Zhang noticed little attention being paid to small businesses who rely on modified vehicles to serve as mobile stores. He didn’t see many good examples of vehicles that were designed for the specific needs of selling on the go so he set out to come up with an idea that would.

His concept called the  MERM (Modular Electronic Retail Minivan) is an electric vehicle that can power itself with integrated solar panels. The MERM can shift from driving mode to retail mode in 3 minutes. Eric sees the biggest opportunity for the vehicle at sites like markets or events where quick set up is necessary. The design of the MERM also projects a level of professionalism and quality. There are modular storage bins, a dedicated sales area, and room on the exterior for business signage. The design is also efficient with a small footprint.

The MERM concept was awarded a reddot design award this past year in the Mobility Concept category.

[ via Yanko Design ]


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