We've mentioned the rise of bicycles as fashion brand accessory before on PSFK. Other companies seem to be rediscovering the love of two wheeled transportation as well. Danish jewelry and accessory maker Georg Jensen recently launched their bike called WHEELS, designed and produced in close cooperation with Danish Søren Sögreni who have built a reputation for unique and contemporary designed bicycles.

WHEELS is a true piece of daily life luxury. The surface of the bicycle resembles the handmade hammered surface of the unique silver hollow ware pieces created and made by Georg Jensen himself 100 years ago. These hammer marks are the epitome of Georg Jensen and still a very important part of the way the Georg Jensen silverware is made. The Georg Jensen bicycle has a handmade sterling silver plated bell. The leather grips and saddle are made by Brooks England, renowned for their high standard bicycle accessories.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)