Learning About the Backstory of the Clothes We Buy

Learning About the Backstory of the Clothes We Buy
Innovation
Christine Huang
  • 17 december 2008

 Amsterdam-based MADE-BY recently launched a new program called Track&Trace that gives shoppers the opportunity to learn about the rich backstory of some of the products they buy. MADE-BY has partnered with several Netherlands-based fashion brands to insert an added tag to their products that comes with a code which ‘unlocks’ the history of the item. Shoppers enter the code on the MADE-BY site and are given a glimpse of the product’s long journey to the shop window – where the garment was manufactured and by whom, who spun the yarn, who grew the cotton. Each step in the process includes a picture of the worker(s) and a brief interview about that stage of production and the labor that went into it.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.