It may be too early for online retailers to declare a combined holiday sales victory over brick and morter stores. But if Amazon’s latest results are any sign, consumers are getting as comfortable shopping with a mouse and keyboard as with a shopping cart.

But while online shopping offers speed and efficiency, the ability to browse and discover through wandering hasn’t been successfully translated from real world stores to the virtual world. Some retailers have made attempts in Second Life to construct virtual stores. But those ventures failed. Zozo in Japan has constructed a virtual street of shops and even enlisted the design firm Wonderwall to design the architecture and interiors. But the experience is still largely two dimensional.

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