MINI: Augmented Reality Advertising a Reality
MINI has produced a spectacular advertisement, that’s one of the first of it’s kind. The car company created a print ad that when viewed though a web cam produces a virtual 3D model of their MINI Cabrio convertible on screen. The ad was featured in German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild – but you can also download a PDF here if you want to try it yourself (though the website is in German). Check out the video below for more details.