Even though newspapers are arguably more popular than ever before, instead of seeing higher profits, the reality is they're earning less – a fact that is leading to industry wide buyouts, reductions in staff and in some cases, permanent closures.  The current model of how newspapers operate is clearly broken and the biggest contributing factor, might be us.

During the ongoing transition from print to online, we've come to expect the same amount and quality of content we're accustomed to, only now we want it for free.  A bitter pill that traditional media outlets have been able to swallow in the short term, owing to their deep coffers and steady print readership numbers, but as both have started drying up, drastic changes have followed.   Consequently, the current conundrum – cutbacks are made, causing readership to fall off, resulting in advertising dollars being lost – a cycle with and obvious end game. 

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)