P&G Revives Coupons at NYC BrandSaver Popup Store

P&G Revives Coupons at NYC BrandSaver Popup Store
Retail
Dave Pinter, PSFK
  • 10 december 2008

Open just another two days, the Procter & Gamble Company hopes to draw holiday shoppers in to sample the company’s latest beauty and household product innovations. brandSAVER Live! features live demonstrations, free consultations with experts, and product sampling. P&G is also giving away $45 worth of coupons in a special tab available at the store. The company is clearly hoping to connect with consumers looking for more value at a time when many are cutting back.

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