Burnwater, a Philippine-based design firm, has teamed up with a lifestyle magazine (Rogue), a literary publication (Story), a recording studio (Wombworks) and a bookstore chain (Fully Booked) to produce a streaming HD video site called Pelicola.tv (“pelikula” is Tagalog for “movie”). The site aims to be an insider's guide to the country's cultural hotspots, influential tastemakers and local music scene.

The site's adfilm revenue model notably follows the growing trend of quality content as advertising, and was admittedly inspired by BMW's “The Hire” series and the Cartier Love campaign. Other companies can get involved by working with Story to create sponsored short films that will be featured on a separate channel called Story Films. 

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