Remix, Recycle: Kenyan Cowboy Shirts
Kilakutu means “everything” in Swahili, and is the name of an innovative Kenyan company that digs through the massive piles of secondhand clothes in Nairobi’s used clothing markets for source material to use in their own clothing line. This “clothing renewal” service uses pre-used, unique fabrics and clothing from all over the world to create their own take on the classic 1970s Stetson shirt. These remixed-recycled pieces are one of a kind, and are handmade made in small batches. Ownership of these worldly shirts comes with the added benefit of access to exclusive music tracks made for Kilakutu, and matching bags that come free with the shirts. A woman’s line of cowboy shirt dresses is also planned for 2009. Kilakutu is also recycling a portion of their profits back into the community as well – a portion of the proceeds goes to a local lunch feeding program for school children in Rongai.
Now Track More Ideas
- MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
- Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits