Save Ink, Save the World

Save Ink, Save the World
Design
Marco Raab
  • 15 december 2008

Ink and toner cartridges are expensive and extremely difficult to recycle – making ink conservation a smart way to cut costs and help the environment. From an agency that sounds a bit like a 1960’s NASA coup comes a solution that makes a lot of sense when you take a closer look: Dutch designers SPRANQ creative communications have developed a font that uses up to 20% less ink by omitting parts of the letter’s fillings. Ecofont is based on the open source type face Vera Sans, and prints best at 9 or 10 pt on laser printers. It is is free to download and use, for MAC and PC. The creators explain: “Besides raising customer awareness about printing, SPRANQ also hopes to inspire software giants and printer manufacturers to innovate in a more environmentally conscious manner.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.