Simple Package Design Provides Hints to a Story

Simple Package Design Provides Hints to a Story
Design
Dave Pinter, PSFK
  • 12 december 2008

Consumers are used to packaging design that either screams for attention with bright colors and lots of information, or minimally styled to project a high-end image. Its rare to see examples that combine shape and graphics to tell a story about the product. The Stockholm Design Lab (SDL) saw an opportunity for package storytelling while creating the sparkling elixir brand Sav from Jämtland Sweden. The drink is made from birch sap.

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