Simple Package Design Provides Hints to a Story

Simple Package Design Provides Hints to a Story
Dave Pinter, PSFK
  • 12 december 2008

Consumers are used to packaging design that either screams for attention with bright colors and lots of information, or minimally styled to project a high-end image. Its rare to see examples that combine shape and graphics to tell a story about the product. The Stockholm Design Lab (SDL) saw an opportunity for package storytelling while creating the sparkling elixir brand Sav from Jämtland Sweden. The drink is made from birch sap.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.