In reaction an previous piece in the Financial Times about the decline of Starbucks Thurston says that we should remember that Starbucks created a market for high quality coffee retail (to compete against perceived average quality of the Seattle brand's beverages). He also points out that the tastebud awakening that Starbucks encouraged also drove the popularity of home brewing...

The Financial Times has published an interesting letter from Robert Thurston who is Professor of History at Miami University. In reaction an previous piece in the Financial Times about the decline of Starbucks Thurston says that we should remember that Starbucks created a market for high quality coffee retail (to compete against perceived average quality of the Seattle brand’s beverages). He also points out that the tastebud awakening that Starbucks encouraged also drove the popularity of home brewing:

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