Supermarkets, Making the Move to Store Brands

Supermarkets, Making the Move to Store Brands
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Scott Lachut, PSFK Labs
  • 16 december 2008

Though the recession is negatively impacting most areas of the retail sector, grocery stores appear to be doing just fine.  Not only are people eating out less in order to save on money, but they are also rethinking their relationships to national brands.  As a result, larger grocery chains are moving to change the traditional model of “supermarket as warehouse for brands” and transitioning into expanding their line of store brands. And contrary to what most shoppers might think, they’re not just competing on the basis of price either.

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