The Hidden Information in Digital Trails
A group of students at M.I.T. have set aside their privacy and volunteered to become guinea pigs in an experiment which examines digital trails, and the information that can be extracted from them. Using this “collective intelligence” researchers hope data can be gathered from which valuable and hidden insights can be gleamed.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results