Using Social Media to be More Human
Charlene Li, co-author of Groundswell – Winning in a World Transformed by Social Technologies and founder of Altimeter Group was recently invited to speak at Google. Her discussion centered around leveraging the influence of social media from the perspective of corporations. Throughout her presentation, she offers a number of insights, tying them to real world examples of companies that are utilizing these technologies to connect with their customers in meaningful ways.
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