Walker: Consumer Shock Not Frugality Chic

Walker: Consumer Shock Not Frugality Chic
Retail
Piers Fawkes, PSFK
  • 16 december 2008

In his latest column for the New York Times, Rob Walker takes a swipe at terms like ‘frugality chic’ and tries to take a more reasoned look at consumer spending in a time of downturn. While Walker normally chooses to focus on the history and raison d’être of a certain pop-culture product in his columns, this one tells us to stop trying to make recession so cool and just come to terms with the fact that we’re just not spending:

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