Wear Lyrics on Your Tee with i/denti/tee

Wear Lyrics on Your Tee with i/denti/tee
Innovation
Orli Sharaby
  • 2 december 2008

Monday saw the launch of i/denti/tee, a new line of t-shirts that allows music lovers to express their passion for music by wearing their favorite lyrics on their chest. Partnerships with Apple iTunes and Edun Live (the environmentally responsible clothing line founded by Bono and his wife Ali Hewson) cover legal issues from the music side and sourcing issues from the product side.

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