When Innovation Dies: IBM
IBM have released this video with their suggestions on 5 so-called amazing innovations we’ll see by 2013. It lacks imagination, progression and inspiration. With dodgy predictions the video feels like one of those 50s reels that presented what the future would look like. Or maybe it’s just me.
The wonder predictions (and PSFK’s reaction) are:
-Energy saving solar technology printed and stuck onto asphalt, paint and windows (and then it will peel off in the baking sun)
-A crystal ball to help you monitor health (Your doctor will still be referring you to a specialist just in case anyway)
– We will talk to the Web . . . and the Web will talk back (We refuse to comment on this. Stunned into silence.)
-We will have our own digital shopping assistants (What about all the assistants available right now?)
-Forgetting will become a distant memory via smart appliances in every area of the home and office (Sure. Just like we all use the To Do tool on MS Outlook)
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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