If you walk into any Internet bar in China, you are sure to see a large number of the screens filled with scenes from the extremely popular MMORPG World of Warcraft (WoW).  The game has attracted over 1 million peak concurrent users in China and makes up more than 90 percent of the earnings for The9, the game’s China licensee.

Given the games popularity, an entrepreneur has opened a WoW-themed restaurant in Beijing to cater to its considerable number of fans.  The entrance is a re-creation of the opening animation from the game, walls are covered with WoW images and replica warriors clad in armor are scattered throughout the dining room.  And there is, of course, an area to get online and play WoW.

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