Xbox’s New Marketing Plan: Targeting Moms Everywhere

Xbox’s New Marketing Plan: Targeting Moms Everywhere
Advertising
Scott Lachut, PSFK Labs
  • 23 december 2008

The Xbox 360 is utilizing a marketing strategy that is reminiscent of the Tupperware and Mary Kay Cosmetics parties of old and despite the radical change in product, the target audience hasn’t changed. To that end, Microsoft recently invited 1,000 women from around the country to host events in their homes as a way of showcasing many of the Xbox’s new web-based games and services to their family and friends. USA Today reports:

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