There has been a continuous evolution of wine packaging throughout the years from bottles to cardboard boxes, corks to screw tops and more recently the emergence of Tetra Paks – essentially box 2.0 with less environmental impact.  And now South Africa’s The Company of Wine People have unveiled their new eco-friendly design, the wine pouch, a product that on first glance resembles a Capri Sun for grown-ups.

Treehugger examines this newest entrant as part of their ongoing debate on which design is the best choice from the standpoint of its sustainability as well as its overall practicality.  The wine pouch gets points for its convenience – handles are built into the packaging – and durability – the materials utilized make it both flexible and nearly impervious to puncturing – but it fails to impress on other counts. Though the pouch can claim to keep wine fresher for longer once opened, it is not meant for oenophiles who are looking to store their vintages long term.  

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