Ad-Sales Decline, Quality Of Advertising Follows
Hamilton Nolan at Gawker wrote an interesting post about the decline of good advertising on television. It’s been quite noticeable lately (in New York at least) how many prime-time advertising spots have been bought by what seems to be infomercial and low-production-value spots. The glitzy Lexus ads have been replaced with advertisements for smock-like blankets with long-sleeves, Amish-made faux-fireplace heaters and strange, mouth-aligned goatee trimmers. Nolan writes:
The collapse of ad sales, and the decline of the auto industry, means that even regular networks—and even, sometimes, in prime time—are increasingly forced to plug empty spots with cheap ass infomercial standbys.