Ad-Sales Decline, Quality Of Advertising Follows
The collapse of ad sales, and the decline of the auto industry, means that even regular networks—and even, sometimes, in prime time—are increasingly forced to plug empty spots with cheap ass infomercial standbys.
With 4 million of the blankets already shipped or on order, or just under $40 million in retail sales, Scott Boilen, president of Allstar Marketing Group, Hawthorne, N.Y., is laughing all the way to the bank. The company behind the Snuggie is moving the blankets out the door as fast as it can get Chinese suppliers to crank them out.
Could sales have been as strong without the influx of cheap and available ad-space? Sounds like an opportunity these infomercial-merchandisers took full advantage of.