Alocola is a new application for the iPhone that automatically adds a layer of location-based context onto your web browsing (with your permission, of course). Alocola, which works alongside the iPhone's pre-installed Safari browser, was designed as a tool for people looking for geographically-aware information as they surf as well as web developers hoping to add location-based dimensionality to their sites. Once installed, the Alocola permission window pops up just like other location-aware applications', then once received, returns to Safari and passes the location along as part of the URL. The app works with potentially any site (that gives Alocola permission) and doesn't require users to install any additional software – making location-based functionality more accessible for iPhone users and easier to integrate for companies.

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