Hand-Me-Down is a new line of clothes from Howie guaranteed to last for 10 years and maybe longer.

While it tackles sustainability issues from a manufacturer’s point of view (creating a better product so people consume less), it raises questions about consumer habits.

Would people be willing to wear the same coat for 10 years? And what are the implications for fashion fads?

Or does this just mean that the coat will be left gathering dust at a second hand store for the next 9.5 years?

[via Josh Spear]

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