Detroit Auto Show: Prius Ad That Grows

Detroit Auto Show: Prius Ad That Grows
Advertising
Dave Pinter, PSFK
  • 27 january 2009

Toyota chose the 2009 Detroit auto show to debut its new 3rd generation Prius model. The car served as the centerpiece of Toyota expanding line of hybrid vehicles. Rather than print up a typical glossy brochure, the company gave away thousands of paper cards with seeds embedded in them. The front contains a simple tag line that says ‘Good ideas grow. Literally.’ The back has the planting instructions, which are essentially burying the card in soil and watering it. Each card contains a mix of annual and perennial wildflower seeds.

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