The NY Times has managed to break its own story, noting that today – Monday, January 5th – marks the first time that the paper will sell significant advertising space on its front page.  The horizontal color ad, consuming 2 1/2 inches of space at the bottom of the page, has been purchased by CBS and marks a growing trend among print newspapers struggling with lower readership and advertising dollars to find new ways to generate revenue in tough economic times.

Most major American papers sell front-page display ads, including The Wall Street Journal, USA Today and The Los Angeles Times, but some others, including The Washington Post, do not.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)