Known for his experiment in phenomenology, and more recently for his Obama poster, artist Shepard Fairey recently partnered with Saks Fifth Avenue to apply his iconic style to their Spring marketing campaign.

Inspired by the graphic designs and propaganda spirit of Constructivist art, the new catalog covers and shopping bags from the department store will feature the slogan “Want It!” in Fairey's typical color scheme: red, white and black.  The lettering is also quite reminiscent of graphic designs by Rodchenko, the Russian graphic designer who was one of the founders of Constructivism.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in