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Site Visit: Gap/Pantone NYC Popup Store

Site Visit: Gap/Pantone NYC Popup Store
Design
Dave Pinter, PSFK
  • 12 january 2009

This past weekend Gap and Pantone opened up a pop-up shop on 5th Ave in the company’s ‘concept store’ space. The shop will sell t-shirts in a range of Pantone hues. Pantone recently unveiled its pick for the 2009 color of the year called Mimosa (14-0848) Pantone describes the color as having seven characteristics, optimistic, hopeful, reassuring, warm, cheerful, radiant, and versatile which they feel are the most relevant to the next twelve months. Gap has issued a Mimosa hued shirt that is only available at the store on 5th. Sounds like the rest of the line will show up for sale on the company’s website and other stores.

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