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Smashing Cadbury Creme Eggs in Your Free Time

Smashing Cadbury Creme Eggs in Your Free Time
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Scott Lachut, PSFK Labs
  • 16 january 2009

Waiting for the bus no longer has to be an interminable process of staring slack jawed towards the horizon hoping for its arrival, in many parts of the UK at least.  As part of Cadbury’s gooey new advertising campaign – created by Saatchi & Saatchi – for their popular Creme Eggs, they have launched a touchscreen bus shelter game. The game is modeled after the classic carnival game that challenges contestants to hit as many “fill in the blank rodents” as possible as they unknowingly emerge from their burrows in set amount of time, only in this case it’s Cadbury Creme Eggs.

But cheap thrills aside, it’s certainly an innovative use of the emerging technology and a great way to interact with potential customers during their idle time.  We’re just hoping no overzealous commuter gets so caught up in the action that they wind up injuring themselves.  You can look for the shelters yourself in the following cities: London, Birmingham, Glasgow, Manchester, Nottingham, Sheffield and York. We’ve included a video depicting a more subdued version of the way the game is played below.

[via Brand Republic]

+advertising
+Cadbury
+cities
+Entertainment
+Europe
+interactive
+Outdoor
+Saatchi & Saatchi
+technology
+Touchscreen
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+USA
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