Walkers Asks Customers to “Do us a Flavour”

Walkers Asks Customers to “Do us a Flavour”
Scott Lachut, PSFK Labs
  • 21 january 2009

During the summer of 2008, UK-based Walkers, makers of potato crisps (chips for our American readers), asked their customers to help create the company’s next flavor with their “Do us a Flavour, Pick us a Winner” competition.  And though contests are nothing new, this one is modeled a bit differently. Not only does the winner get bragging rights as the taste’s inventor, but they also receive 50,000 pounds in prize money and 1% of future sales in the new product – an unique opportunity to truly feel apart of the Walker brand.

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