Walkers Asks Customers to “Do us a Flavour”

Walkers Asks Customers to “Do us a Flavour”
Advertising
Scott Lachut, PSFK Labs
  • 21 january 2009

During the summer of 2008, UK-based Walkers, makers of potato crisps (chips for our American readers), asked their customers to help create the company’s next flavor with their “Do us a Flavour, Pick us a Winner” competition.  And though contests are nothing new, this one is modeled a bit differently. Not only does the winner get bragging rights as the taste’s inventor, but they also receive 50,000 pounds in prize money and 1% of future sales in the new product – an unique opportunity to truly feel apart of the Walker brand.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.