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Citroën Debuts New Logo on 90th Anniversary

Citroën Debuts New Logo on 90th Anniversary
Advertising
Dave Pinter, PSFK
  • 5 february 2009

At 90 years old, Citroën is opening a new page in its history, with a new visual identity. The logo is part of a complete overhaul of the brand and its products spanning the next year. The new logo is being unveiled simultaneously in 34 countries today on the birthday of the company founder, André Citroën. In a difficult economic context, and in a period of changing automotive uses and new relationships between customers and brands, Citroën has opted to take action and reinvent itself.

The new mark was developed jointly by Citroën’s Marketing and Styling teams, and Landor. The chevrons have broken free from their frame and become three-dimensional, taking on relief and gaining in strength and body. Bridging Citroën’s past and future, the colour red is used for the new brand name typography. The red assumes a new, deeper tone.

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