Poken is a new toy that attempts to bridge the gap between online and offline play. It's a plastic creature, in the form of a panda or bumblebee or three-eyed monster, that transfers social networking information via ‘high-fives' (and RFID). After making new friends face-to-face, kids can bust out their RFID-enabled keychains and instantly exchange their online identity details through a poken-to-poken high five. After the exchange, users then connect their toy to a computer via USB, where they can download the info onto poken's database, which helps them manage and distribute the new data on the user's social networking sites.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in