Over the past few months, we’ve been hearing rumors about some crazy berry that changes the way things taste, rewiring the way the palate perceives sour flavors and making lemon wedges seem like gourmet appetizers and cheap tequila taste like Patrón.  We were intrigued to say the least.

Team PSFK finally had the good fortune of trying the miracle berry at a launch party for 303Grand, Street Attack‘s new rotating storefront and office space in Williamsburg, Brooklyn.  Attendees were asked to bring a couple of food items listed on a google document for a full flavor tripping experience. Upon arrival, everything from gin to goat cheese was laid out on a table ready for tasting.  After a quick spiel about how to ingest the berry, people purchased them for $5 a pop and were instructed to start with the citruses.

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