Over the last few years, we've explored the trend where new media publications have been working directly with brands to produce advertisements for their products. In 2007 at our first conference we ran a panel with the founders of Flavorpill and Engadget discussing the topic “Media As The New Creative Agencies” (video here) – and since then we've highlighted the occasional example.

A new ad for Cheetos by the gang at Boing Boing reminded us of this trend. The blogging team have been working directly with the brand to create video content for the snack and the bloggers were so proud of their post that they explained in detail the process they used:

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