Media As Creative Agency: Boing Boing Does Cheetos
Over the last few years, we’ve explored the trend where new media publications have been working directly with brands to produce advertisements for their products. In 2007 at our first conference we ran a panel with the founders of Flavorpill and Engadget discussing the topic “Media As The New Creative Agencies” (video here) – and since then we’ve highlighted the occasional example.
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