Simon Collins On Fashion In The Recession
Friend of PSFK and Dean of Fashion at Parsons, Simon Collins recently appeared on CBS News to discuss the impact of the downturn on NYC Fashion Week. He told the interviewer that a lot of the “rubbish” brands will be swept away and that we are going to see a focus on brands with real integrity:
“The biggest challenge was the biggest opportunity with designers eschewing big runway shows into a static exhibition. This in tandem with an internet presence is a more modern way of working and I think we’ll see much more of it.
A lot of the rubbish will be swept away. We are going to focus on brands with real integrity. There was a much more intelligence to the merchandising of the lines. There was the same level of creativity but less window dressing and more focus on salable items.”