menu

Is Heat Surge Ruining the Amish ‘Brand’?

Is Heat Surge Ruining the Amish ‘Brand’?
Advertising
David Friedlander
  • 23 february 2009

For those seeking simplicity in a world of ever-increasing technological and societal complexity, what better role model is there than the Amish? In his blog, Kevin Kelly offers a fascinating article about these pioneers of DIY culture.  He explains that the Amish are master tinkerers and far from being unanimously opposed to technology; that technological adoption—like using electricity, GMO corn, etc.—is commonplace.  Depending on one’s parish, the Amish have different policies regarding technological adaptation.  What he says is a big difference between us and them (assuming you’re not Amish), is, “In contemporary [Western] society our default is set to say ‘yes’ to new things, and in Old Order Amish societies the default is set to ‘no.’ When new things come around, the Amish automatically start by refusing them.”  Only after the refusal do they assess something’s merits.

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Latest Trend Reports

Building Loyalty Through Conversational AI And Chatbots
View Report
A Unified Channel Strategy To Drive Brick & Data Retail
View Report
See More Reports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.