The Future (Present?) of Dating

Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands

Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Nuuly is URBN's clothing rental service for its brands Anthropologie, Urban Outfitters and Free People, taking cues from growing consumer interest in economy, sustainability and novelty in a move set to disrupt how customers experience mainstream apparel

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

From skin diagnosis tools to skin sensor sticks, top names like L'Oreal and La Roche-Posay are not only finding unique opportunities to implement AI and analytics, but also encouraging consumer adoption at scale

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding