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Twitter: Building a Bigger Boardroom

Twitter: Building a Bigger Boardroom
technology
Scott Lachut, PSFK Labs
  • 17 february 2009

Humana recently held a meeting bringing together leaders from around the company to determine how best to shape their social media policy. What we found interesting was that before the discussion even got underway, a decision was made to host the high points of the meeting on Twitter – essentially creating a digital archive of minutes – that anyone in or outside of Humana could read and comment upon. Despite some initial reservations about being too transparent – certainly basic rules for what should and shouldn’t be shared need to be in place – the prevailing attitude that asks “how better to understand the pluses and minuses of social media then by participating in it?” is particularly notable for its hands on approach to the subject.  And including the medium in the conversation, helped to simultaneously inform the outcome.

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