Mark Earls on Why Good Ideas Matter at the Good Ideas Salon London

Mark Earls on Why Good Ideas Matter at the Good Ideas Salon London
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Larissa Hayden
  • 10 march 2009

This past January, PSFK hosted the Good Ideas Salon London. Starting the day off, Mark Earls, author of Herd, began by discussing the importance of gathering inspiration across categories, market sectors, and groups – and ultimately, how to turn those insights into mass change. Effectively, Mark explains why innovation is important.

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