This past January, PSFK hosted the Good Ideas Salon London. Starting the day off, Mark Earls, author of Herd, began by discussing the importance of gathering inspiration across categories, market sectors, and groups – and ultimately, how to turn those insights into mass change. Effectively, Mark explains why innovation is important.

Mark Earls stressed that innovation is an exercise that needs to be practiced.  The mere process of looking for new ideas allows you to challenge whether or not your existing ones are any good. Even if a new idea is not perfect, it can still shine a new light on existing ideas.

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